Audience feedback



Our audience had these questions because it was not yet very clear to them what was going on and what the characters significance was. They should have these questions as it is our job not to give too much away, yet there was not enough going on to get a picture of what was going on and what the story was about. We need to make sure we get shots of Maya and Ryan together to let the audience know why Amaris is trying to kill Maya and stalk Ryan. 

Expectation of our OS

Audience Research- TA

Out of the films on and showing at the moment there are a number of thrillers including:

The Girl On The Train- Thriller/Mystery

Inferno - Thriller/Mystery

Deepwater Horizon-Thriller/Action

The Accountant- Thriller/Drama 

This tells us that the audience enjoy watching thrillers and that most people prefer coming to the cinema to see these thrillers on the big screen. The majority of other films at the moment are either family or comedy films showing that thrillers is one of the main genres that audiences are interested in at the moment.

By doing the audience research we learnt that people enjoy to watch thrillers and because family and comedies are more popular at the time by releasing a thriller, it could get spoken about a lot more because it is something different. In our opening sequence, we will make sure we do it in a way that would want the audience to know more because it seems like this is popular among a lot of films. 

Audience Research-Lilly

Ouija

The film is target at teenagers but the requirement to legally watch it in cinema is 15. This film is aimed at both genders.

UK film poster

Website

The Ouija poster is quite simple because of the colours and text used to present it. The girl and the game are positioned in the middle of the frame so the audience know that that is where their main focus should be. The background is very dark and he girl in the middle is dressed in white which contrasts the background. The audiences main focus would be on the girl rather than the plain black background until they realise that their is a figure standing behind the girl. The font used is in the colour red, this could be because red symbolises danger and blood which means that the film could have things like that going on.

Social media

The website is very simple but with a synopsis about the movie which would help viewers to understand the movie in more depth.

Their websites like Facebook will help people know what is going on with the movie and they are able to visit the website in case they want to know more about the movie and comment and interact with people with their similar interests.

The trailer doesn't reveal much about the movie because they are concealing the best bits of the movie however they do make it interesting enough for viewers to want the audience to know more about the film.

Audience Research - Sadia

Inferno:

This film is targeted at young people, usually around the age of 18 to 30 and are most likely to be men with a job status of office supervisors (C1) and above as there is a lot of mystery and you need to work things out in your head. Social groups that the film is targeting are; mainstreamers, aspirers, succeeders and explorers.

This is a UK film poster of the film, Inferno. The layout of the poster shows that it is aimed at the audience i have chosen as the title is going down in a line in the center of the poster between two people. Also, the images in the background are very hard to see yet you can see just about what it is, which will intrigue that specific target audience. The graphics look very nice and is what a young person would rather comment on than older people. The font style is very neat and red to show blood with a red line coming down from the middle of the letters to also represent blood. The font size is quite small yet visible to show a sense of fear.

This is the trailer of the film, Inferno. The layout of the trailer is very clever as they go from one shot to another very quickly to be dramatic and draw the audience in. The characters are middle aged and so middle aged people would be drawn to this as well as a younger viewer. The graphics were high quality to draw in the younger adults. The font was very basic to show that it was a serious matter the characters were talking about. It was also white font on a black background to show the darkness of the film.

This is a screenshot from the trailer. The layout was used to show low key light as this picture is very dark, yet still visible. The ancient picture behind the actor shows historical background, which can catch higher class attention. There are no words in this screenshot, but the shadows represent fear and thriller aspects, which will catch a variety of people's attention to get a wider audience. 

This is a screenshot of the film's UK website. The layout gives you a chance to see their poster, the trailer and reviews of the film. This website will target at researchers, who would most likely be older and more into films than other people. The background is quite dark to give the thriller vibe through the website. The font is also very basic but also bold on white to stand out from the dark background.

This is a screenshot of an Inferno Facebook Page. The layout is very straight as Facebook does not let you change the layout, yet they have used a different image for their main and cover photo. This social media will be more appealing to younger viewers as they use social media more often.

This task has helped me get a better understanding of what age group is usually targeted at when it comes to films and how you grab their attention to interest them in the film you are trying to present. I have learnt that you need the audience's attention from the very beginning and we can do that through how an image is displayed, for example, the lighting; is it high key or low key? For my opening sequence, i will make sure that there is advertisement of the film on social media to interest our target audience.

Audience Research-Neamh

'Taken 3'

I think the target audience is:

Age: 18-60

Gender: Mostly men but many women watch it too.

Class: working/ middle class.

UK film Poster

The poster uses bright red colour for the number 3 and the tagline 'It ends here' this stands out to the audience the most and attracts their eyes to it immediately. By including Liam Neeson on the poster it advertises the main lead role and shows the audience what kind of character he is going to be like. The gun shows that it is an action thriller and that it will most likely be fast paced. The dark background makes the font stand out even more and so it is easy for the audience to read it. Overall the poster is fairly simple however holds enough information like the name of the film, lead role and release date to inform the audience about the film as much as possible without giving away too much.

Social Media

Twitter is used as a marketing tool for the film. Twitter allows followers to see latest sneak peaks and previews of the film, images and makes use of '#Taken3'. With that hashtag users can have their say about the film and what they thought of it.

Official website

The official website has a very clever design, it allows users to interact and view; Characters, Skills from the film,  what missions they undertake, weapons used, videos, photos, about the film and partners. The site also allows you to buy it and also has direct access to other social media platforms like Facebook, Twitter and YouTube. The home screen moves on a loop of videos and snipers from the film whilst playing music that accompanies it to give effect.

 Official trailer

The trailer shows the audience the most action packed parts of the film whilst still trying to have an element of surprise and not give too much away. The trailer has a short voice-over of Liam Neeson, this adds effect to the film as it lets the audience have an insight into the character and his true motives as he is speaking directly to the audience.

Comparison of 2 sub-genres

The Black Swan and The dark night

Theme:
The Black Swan - At the beginning of the opening scene, it started off very calm and elegant which shows the audience that this is a good setting. It could also show that the character is a good person due to her wearing a white costume that contrasts with the darkness surrounding her. All of a sudden, a man in a dark costume and dark make up appears out of no where, making the woman in white very concerned and the look on her face showed that she was worried about the darkness consuming her.

The Dark Knight - From the beginning, you can see that there is something bad going on due to the deep music, the dangerous weapons and the use of scary clown masks that the actors wear whilst getting into a black van. This definitely indicates that there is going to be violence as it looks like they are the villains on a bad mission. 

Characters:

The Black Swan - The main character portrays innocence with her white costume and the elegance of her dancing, which could tell the audience that the innocence inside her becomes darkness.

The Dark Knight - At the beginning of the opening scene, you don't realise who the main person is until the end of the opening scene. His makeup is scary and his personality is very violent and doesn't care about anyone. I say this because at he starts off with a group of people trying to rob a bank and then he manipulates people into killing each other off and he kill people himself.

Devices:
The Black Swan - There we no devices used in this thriller film as this film is all about elegance and how someone so pure and innocent can turn into someone so dark and sinful.

The Dark Knight - There are multiple weapons used in the opening sequence of this film such as different types of guns, but the one that stood out the most was when the joker put a grenade into a civilians mouth after he robbed the bank. This give the audience and incite of what the Joker is capable of doing and how little he cares for other people.

Locations:
The Black Swan - Because of the theme of this film, the location is on a stage with one light beam to show that there is one main character in this film. This will intrigue the audience as it is pitch black and there is no one else but her and they might be wondering why there is not an audience that has appeared in the opening scene.

The Dark Knight - The main location for this opening scene was a bank. This shows that this is an action/crime thriller due to the robbing of a bank and tells the audience what kind of genre this film is straight away so that they will stay engaged to the rest of the film.

Props and Costume:
The Black Swan - You can see that the main character is wearing a white dress to portray her personality of being an innocent girl and during this opening sequence, no props were needed. This will tell the audience that she is a nice, young girl that doesn't get up to any trouble and most likely sticks to the rules.

The Dark Knight - You can see that the Joker is wearing smart clothes to deceive the audience of his true personality but also shows the audience that there is darkness to him through the mask he wears when robbing the bank and his clothes being dark colours. The props used were mainly weapons such as guns and grenades but also money, bags and a lot more whcih are all important for detailed mise-en-scene.