Audience Research - Sadia

Inferno:

This film is targeted at young people, usually around the age of 18 to 30 and are most likely to be men with a job status of office supervisors (C1) and above as there is a lot of mystery and you need to work things out in your head. Social groups that the film is targeting are; mainstreamers, aspirers, succeeders and explorers.

This is a UK film poster of the film, Inferno. The layout of the poster shows that it is aimed at the audience i have chosen as the title is going down in a line in the center of the poster between two people. Also, the images in the background are very hard to see yet you can see just about what it is, which will intrigue that specific target audience. The graphics look very nice and is what a young person would rather comment on than older people. The font style is very neat and red to show blood with a red line coming down from the middle of the letters to also represent blood. The font size is quite small yet visible to show a sense of fear.

This is the trailer of the film, Inferno. The layout of the trailer is very clever as they go from one shot to another very quickly to be dramatic and draw the audience in. The characters are middle aged and so middle aged people would be drawn to this as well as a younger viewer. The graphics were high quality to draw in the younger adults. The font was very basic to show that it was a serious matter the characters were talking about. It was also white font on a black background to show the darkness of the film.

This is a screenshot from the trailer. The layout was used to show low key light as this picture is very dark, yet still visible. The ancient picture behind the actor shows historical background, which can catch higher class attention. There are no words in this screenshot, but the shadows represent fear and thriller aspects, which will catch a variety of people's attention to get a wider audience. 

This is a screenshot of the film's UK website. The layout gives you a chance to see their poster, the trailer and reviews of the film. This website will target at researchers, who would most likely be older and more into films than other people. The background is quite dark to give the thriller vibe through the website. The font is also very basic but also bold on white to stand out from the dark background.

This is a screenshot of an Inferno Facebook Page. The layout is very straight as Facebook does not let you change the layout, yet they have used a different image for their main and cover photo. This social media will be more appealing to younger viewers as they use social media more often.

This task has helped me get a better understanding of what age group is usually targeted at when it comes to films and how you grab their attention to interest them in the film you are trying to present. I have learnt that you need the audience's attention from the very beginning and we can do that through how an image is displayed, for example, the lighting; is it high key or low key? For my opening sequence, i will make sure that there is advertisement of the film on social media to interest our target audience.